These days, OTT services are receiving a lot of love from users.
After COVID-19, home entertainment time grew, leading to higher OTT usage.
OTT platforms offer multiple contents via the internet.
Netflix, Watcha, and TVING are well-known examples.
Compared to cable television, viewers can select content whenever they want.
There are many reasons why OTT has become popular.
It allows people to enjoy different genres from a single service.
Films, series, and variety Online content programs can be selected by preference.
Also, compared to traditional paid broadcasting, OTT is relatively affordable.
Being able to stream anywhere using mobile devices is also attractive.
However, as subscription fees keep rising, more people feel financial pressure.
Therefore, many viewers are turning to free streaming platforms.
Free platforms supported by ads let people watch without cost.
Cost-conscious users find this model attractive.
FAST services are becoming popular as ad-supported alternatives.
For example, KT launched a FAST service called “Gi Live,” drawing public interest.
FAST is seen as a future growth engine in a slowing TV industry.
The biggest advantage of free streaming is that there is no cost burden.
It allows access to many contents, increasing selection options.
However, users must watch advertisements, which can be inconvenient.
Some free services may offer lower-quality content.
Both markets will likely keep developing over time.
Advertising-supported services will likely attract more viewers.
Being able to watch without cost is highly appealing.
I believe harmony between paid and free services is essential.
Blending both models offers better choices to viewers.
I look forward to seeing how the streaming industry develops in the future.